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Ezekiel HOPE

CASE STUDY


Client: Ezekiel Community Development Corporation / HOPE
Industry: Nonprofit / Workforce Development
Project Type: Full Rebranding + Website Design
Duration: Multi-Phase Project (2–3 Weeks Avg. Turnaround per Phase)

 

Background

Ezekiel / HOPE is a nonprofit that trains individuals in skilled trades through the rehab of abandoned homes, offering real-world job training and community transformation. With a growing need for workforce development and digital presence, the organization sought a full rebrand and updated web platform.

 

Objectives

  • Modernize the organization’s visual identity

  • Build a responsive, user-friendly website

  • Enhance community and partner engagement

  • Streamline content and visual storytelling

  • Ensure brand consistency across platforms

 

Our Approach

We began with strategic brand consulting, followed by phased delivery of visual identity assets, collateral, a graphic design bundle, and a fully custom website. Each component was designed with flexibility, accessibility, and engagement in mind.

 

Key Deliverables

Brand Strategy & Identity

  • 2 Strategy Sessions

  • Brand Messaging + Mood Board

  • Logo Design (3 Concepts) + Revisions

  • Brand Guidelines, Fonts, Color Palette

  • Accent Graphics (Icons, Patterns)

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Print & Digital Collateral

  • Business Cards

  • Letterhead (Word)

  • Email Signature

  • Virtual Backgrounds (Zoom, Teams, Google Meet)

  • Tri-fold Brochure

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Digital Graphics

  • 3 Flyers

  • 3 Editable Templates

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Website Design

  • 22 Custom Pages

  • New Layout & Visual Elements

  • SEO Setup + Stock Images

  • Interactive Forms & CMS Training

  • Fully Responsive (Mobile, Tablet, Desktop)

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Technologies & Tools

  • Adobe Photoshop, Illustrator, InDesign

  • Microsoft Word, Publisher

  • Custom CMS Platform

  • Deliverables in: PSD, AI, JPG, PNG, PDF, EPS, PUB

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Outcome

The result was a fresh, engaging brand presence and an intuitive website that reflects the mission and impact of Ezekiel / HOPE. The new platform serves as both a digital front door for the community and a professional touchpoint for partners and funders—enabling long-term growth and visibility.

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